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The Secret Storyteller – How to Leverage Your Greatest Human Asset
Why there is a secret storyteller in all of us, and how storytelling can an underestimated platform for change.Even change management experts find it hard to create large-scale transformation in organisations, where change fatigue is rife and your structure and systems in constant flux. Even with a good long-term plan, you’ll often find parts of it redundant before you even begin. Storytelling is an underestimated and often dismissed tool for communicating for behavioural change, and with a simple structure for your story, you can plan to make an impact in minutes. And imagine the difference you could make to your culture, if all your traditional change broadcasts were stories instead?
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