Oli Willson is a highly accomplished sales and commercial leader with a proven track record of driving strategic growth, leading high-performing teams, and delivering sustained results across global organisations. With extensive experience spanning industries including performance materials, sports retail and commercial solutions, Oli has consistently exceeded ambitious targets while shaping innovative go-to-market strategies.

Recently he took on his next challenge as the Global Sales Manager for Workwear Solutions at Avery Dennison. He is really excited to further develop their industry-leading retail and manufacturing solutions in the workwear sector, as there are huge growth opportunities linked to legislation and sustainability.

Prior to this, Oli was the UK & Scandinavia Sales Manager for GORE-TEX Professional Fire & Workwear Solutions where he led strategic partnerships across key accounts and large end users, building long-term, value-driven partnerships and delivering innovative protective solutions to the emergency services and workwear sectors.